My Big Mistakes — And What I Learned From Them
A fundraising pro looks fearlessly at some of her career’s low points.
What I learned: Dirty data can leave you eating dirt. However, dirty data can also be your friend. Just a little later, through a misunderstanding with our data services team, we ended up mailing a large group of supporters who had requested no contact. Of course, we got some complaints, but we also got our best-ever response and made £15,000 ($23,308), which was a lot of money in those days and badly needed.
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