My Big Mistakes — And What I Learned From Them

I'll start with the years working for the African National Congress (ANC) — a difficult task in the 1980s when none of us thought Nelson Mandela would ever leave prison. Although we had amazing supporters, we had no equipment; no money for anything; and no way to pay designers, consultants or copywriters. Luckily, what we did have were amazing volunteers who wrote and designed newspaper ads and gave us top-class strategic advice.