My Big Mistakes — And What I Learned From Them
A fundraising pro looks fearlessly at some of her career’s low points.
What I learned: The devil is in the details! Check, check and check again!
Mandela event
The first event we organized was pretty spectacular at one of the poshest hotels in the U.K., The Dorchester. It was Mandela's first visit to the U.K. after 27 years in prison, and everyone was there — ministers, celebrities, business leaders. There were tears, cheers, excitement, emotion, everything you need for a spectacular fundraising success. The only problem was we never really fully briefed him, so he didn't ask for money. The ANC staff was so overloaded with work that we didn't follow through properly, so this amazing event did not really bring in much money.
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