A Fundraising Tour de Force
Aggressive branding powers a strong response to the Lance Armstrong Foundation campaign.
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You don’t have to be a cyclist to know who Lance Armstrong is and what he’s accomplished. The seven-time Tour de France winner and survivor of testicular cancer is a mainstay in the media — whether he’ll compete for his eighth Tour de France win next year; his recent engagement to singer/songwriter Sheryl Crow; or his organization, the Austin, Texas-based Lance Armstrong Foundation, which raises funds to fight cancer through education, advocacy, and public health and research programs.
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- Companies:
- Lance Amstrong Foundation
- Merkle|Domain
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Abny Santicola
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