A Fundraising Tour de Force

“It forces you to interact with it,” she adds. “It features Lance. It has an overall look and feel of being official, something that requires immediate attention.”

The revamp left no element unchanged and draws the familiar yellow of the LIVESTRONG bracelets across all pieces. Even the BRE stands out and is consistent with the LAF’s color palette and branding. On all-yellow stock, the BRE is graphically strong — a characteristic most uncommon for this run-of-the-mill element — with “LIVESTRONG” copy along the mail flap, a headshot of Armstrong and the LAF’s motto.