A Fundraising Tour de Force

The 11-inch-by-17-inch poster displays a head-on black-and-white action shot of Armstrong bordered on the top and bottom by yellow LIVESTRONG bars, the 2005 LAF annual campaign logo in the upper right-hand corner and motivational copy. The 81⁄2-inch-by-11-inch, double-sided letter signed by Armstrong outlines the goals of the annual campaign and defines a very clear use of the donor’s gift.