A Fundraising Tour de Force

Overall response to the new LIVESTRONG mailing averages 1.99 percent, Hunt says, with internal, pre-qualified audience response at 3 percent and response from outside rented lists averaging 1.9 percent.

Package costs range between $360 and $469 per thousand, including postage, depending on whether the LAF is mailing to rented lists or internal, pre-qualified lists. “Average gift is the single most important factor in determining long-term donor value,” she says, “and across all audiences the size of first gifts from this package are averaging in the low 40s (dollars) range.”