Web Bonus: More Than In the Swim
FS: Do you think the fact that you were given enough money to support the organization will effect fundraising efforts?
KC: Absolutely. Having a benefactor as generous as Bernie has been remarkable to build a gift like this for the city of Atlanta and the state of Georgia. But what we have found is that not everybody realizes that we are a nonprofit, that we do need to raise money, that we are more than an attraction. So I definitely see that as something that we’re going to have to work on changing perceptions as we move forward because we will need a different kind of public support than we’ve had to have up until this point, and we want to make sure that guests have a good time when they visit, and that our partners and our sponsors have a good experience so that when fundraising really becomes much more critical, we’re in a good position with the people that are already on board.
- People:
- Bernie Marcus
- Kristie Cobb