Web Bonus: More Than In the Swim

Here, Cobb discusses the benefits of this fundraising structure, the aquarium’s special events and programs, and its Web focus.

FundRaising Success: What is the bonus of a financing structure where fundraising doesn’t mean life or death for your organization?
Kristie Cobb: It’s really remarkable that somebody like Bernie could give a gift with the foresight to say [that] development is important. Obviously, because he gave the gift he did, he knows that philanthropy from the community is very important. But he just wanted to make sure that the aquarium could continue their operations without relying on the next donation to make that month’s salary, or to be able to replace a pump, or to be able to have a new animal. And so a place where the fundraising structure is focused on programmatic growth and scientific research around the world is a remarkable place to be.