A generous lead gift means the Georgia Aquarium need not rely too heavily on fundraising

By Abny Santicola

FS: How do you keep in touch with members/constituents?
KC: Because we’re a new organization, we have the luxury of having started our communications electronically. We believe very strongly in conservation, and one way that we promote that is that everything we do is electronic. We don’t mail any newsletters out. We communicate solely through e-mail, and it’s been very successful for us.