A generous lead gift means the Georgia Aquarium need not rely too heavily on fundraising

By Abny Santicola

It’s been fantastic. Dealing with 3.6 million guests in our first year, there would have been no way for us to facilitate their visits and have them be good guest experiences if we didn’t know what to be expecting.

FS: What advice can you give to other institutions like your own in terms of Web-based ticketing?
KC: The thing that we’ve really learned is that it’s important to listen. It’s important to listen to the staff that runs the programs, listen to the staff that interacts with the guests, listen to the staff that talks on the phone so that when you make changes or when you’re choosing a ticketing program you can really understand the details.