A Good Deed for the Boy Scouts

In this test package, I added a pre-printed, 2-inch-by-7-inch, red-white-and-blue Scout law bookmark on coated card stock. This is the “FREE GIFT” mentioned on the outer envelope. This freemium uses the tried-and-true technique of sending an unsolicited gift. It’s a subtle way of making the prospect feel guilty about keeping something from a charity without contributing.