A Good Deed for the Boy Scouts

For this reason, I put at least one of these items on every component except the reply envelope. I took a one-two-punch approach with copy that promises BSA will “uphold traditional American values” and BSA materials that show how it accomplishes this goal.

Inexpensive art can work
My assignment was to work with the control’s existing modest format. Components included a closed-face, 4-and-1⁄8-inch-by-8-and-7⁄8-inch outer envelope produced in-line with a short computer letter and a chopped donation slip. The control also had a reply envelope.