A Good Deed for the Boy Scouts

This gives the mailing the desired neat-but-needy look up front. Also, using red and blue inks on white paper establishes a patriotic color scheme for this “as American as mom’s apple pie” client.

Use quick emotion
Next to the photo of two serious-looking Scouts, large personalized copy on the outer envelope reads: “We need your help, Mr. XXX.” It’s a quick, heart-tugging, visual approach that’s tough for any Scout supporter to toss.