A Good Deed for the Boy Scouts

Scout Motto: Be prepared.

Scout Slogan: Do a good turn daily.

Get readers involved
Most good direct mail gets the reader physically involved by using an action device. Once you get the reader to do something (such as detaching a membership card or moving a token), there’s a better chance he or she will buy something or donate. We didn’t have the budget for bells and whistles here, but that didn’t mean we had to go without any involvement. The reader is asked to check off a box and then sign and return the Scout oath as a way of showing support for the Scouts.