Pointing the Way
A good feasibility study can help you plot a campaign and answer more than just, "How much can we raise?"
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Many organizations understand a feasibility study in terms of the campaign goal. “How much can we raise?” they ask. “How long will it take?”
While a good study will answer these questions, it also can answer a host of others and serve as a catalyst for development success on all fronts. The key to maximizing your feasibility study is asking the right questions.
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Morgan Mcdonald
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