Pointing the Way

Establish strong volunteer leadership
Volunteer leadership is crucial to a successful campaign, and a feasibility study can do much more than tell you who might be the best chair for the campaign. It’s an excellent opportunity to assess the current volunteer structure and membership, and to recruit new volunteers. The study should answer:

1. Who are likely candidates for campaign leadership roles?
2. How can we better engage volunteers in the work of our institution?
3. What can we do to support the board in supporting the organization?
4. What volunteer committees will we need during the campaign, and what should their activities be?

One of the most telling questions we ask constituents is whether they would consider a volunteer role during the campaign. In the minds of many, time is the most valuable resource, and their willingness to commit time says as much about “buy-in” as their willingness to make a monetary contribution.