Pointing the Way
A good feasibility study can help you plot a campaign and answer more than just, "How much can we raise?"
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In terms of volunteer leadership, it’s important to remain flexible and to involve key constituents in ways that work for them. For example, a board member of an independent school had to resign because of the demands of his business. The school thought it had lost a valuable resource. When we asked whether he might be willing to be involved in the campaign in some other way, he answered, “This campaign is important to the education of young people in our community. I definitely want to be involved.”
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- People:
- Edith Falk
- McDonald
- Morgan
- Places:
- Chicago
Morgan Mcdonald
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