A Good Way to Get “Spotted”

The 3.5-inch-by-8.5-inch, one-sided reply slip also is — you guessed it — spotted. The ask at the top of the reply slip is more a declaration: “I wish Jewish children without coats were as rare as spotted zebras. I want to keep a Jewish child warm this winter. Here is my gift to the Jewish Children’s Fund.” Listed below this copy are check boxes next to gift amounts, and a sentence describing what the gift will do. JCF illustrates the real impact of donations by showing how each amount could help one of the needy families described in the letter. For example, next to the check box for a $250 gift it reads “to ensure that a family, like the four children whose father is battling cancer, has coats and boots.”