A Great Resource for Membership Strategies

Such is the case with the Web site of Alexandria, Va.-based consultancy Marketing General Inc. (www.marketinggeneral.com). The site’s News & Tips section is a treasure trove of information for associations and membership organizations, including access to Senior Vice President Tony Rossell’s whitepaper, “The Optimized Membership Program,” and a number of shorter pieces with titles like “Key Membership Development and Analysis Formulas,” “Ten Time-Tested Membership Recruitment Mailing Tips,” and “Five Strategies for Successful Mailing List Selection.” Be sure to sign up for MGI’s free, monthly Tipster newsletter by e-mailing info@marketinggeneral.com.