A Great Resource for Membership Strategies

In our quest for practical, actionable content for Advisor readers, we come across a lot of really terrific resources. And we usually cull nuggets of information from them to present alongside our staff- and contributor-written stories.

But sometimes we like to turn you on to some of these resources as a whole — especially those that seem like unexpected surprises — so you can check them out yourself and get their solid advice first hand.

Such is the case with the Web site of Alexandria, Va.-based consultancy Marketing General Inc. (www.marketinggeneral.com). The site’s News & Tips section is a treasure trove of information for associations and membership organizations, including access to Senior Vice President Tony Rossell’s whitepaper, “The Optimized Membership Program,” and a number of shorter pieces with titles like “Key Membership Development and Analysis Formulas,” “Ten Time-Tested Membership Recruitment Mailing Tips,” and “Five Strategies for Successful Mailing List Selection.” Be sure to sign up for MGI’s free, monthly Tipster newsletter by e-mailing info@marketinggeneral.com.

To access the direct marketing tips, www.marketinggeneral.com/DMTips.asp