A Healing Offer

The Lourdes water is the only premium mentioned on the outer envelope, but when I came across the 3.5-inch-by-8.25-inch brochure inside, I saw that this mailing actually offers multiple premiums. The brochure itself is striking. Its eight panels are in four color with a matte finish. It contains images and information on various “healing” gift offers, available when donations of a certain amount are made. For example, donate $15 and you get a “Lourdes Rosary Bracelet,” $20 for a “Lourdes Blue Sapphire Rosary” or $35 to receive a “Lourdes Musical Statuette.”