A Heavy Responsibility

Last month, the American Red Cross was under the microscope again, this time for questions surrounding how it raised funds for Hurricane Sandy relief and, subsequently, how it spent those funds. I did an admittedly unscientific poll of more than a dozen people, asking simply, "What are your thoughts on the Red Cross?" Here's a sampling of their responses: "All we ever hear about anymore is how they're not using the money they raise the right way." "What are they trying to hide?" The word "suspicious" came up a lot. And save for a few folks who had positive associations with the organization and three others who were ambivalent, the majority of responses were negative.