A Heavy Responsibility

Even the tiniest hint of impropriety by any nonprofit sends skittish donors back into the shadows. And when it’s the big guys that are raising eyebrows, it casts doubt on the sector as a whole. All of a sudden, churchgoers are a little more suspicious of where their weekly donations go once they leave the collection plate. Maybe a direct-mail appeal that would have resulted in a donation gets tossed, or an email gets deleted or more telefundraisers get hung up on.