A Heavy Responsibility

It’s quite possible that what Red Cross is calling trade secrets isn’t anything untoward at all. Maybe it just wants to keep its fundraising and stewardship strategies close to the vest. But even that looks unseemly, given that the nonprofit sector operates on the assumption that there’s enough generosity, kindness and, yes, money to go around. Every fundraiser I know is happy to share information and help his or her peers at other organizations succeed.