A Horse of a Different Color
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One challenge of such a program is that, unlike most direct-mail reply forms that can be barcoded so that they can be run through a machine to track donations automatically, each purchase must be processed manually because the organization doesn't know what each person will buy from that catalog, Aloma says.
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- Companies:
- Heifer International
- People:
- Abny Santicola
- Angel Aloma
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