A Horse of a Different Color

A tip Aloma shares with nonprofit organizations interested in setting up a cataloging program such as this is to make sure you're prepared for fulfillment.

"If you send out a catalog of that nature and you get an overwhelming response and you're not prepared in donor processing and you're not prepared in customer service and you're not prepared in your mailroom to send out the cards in a timely manner, you might actually get more donors who are angry because of mismanagement than those who have good will toward your organization," he says.