Cover Story: Gentle Persuaders
A kinder, back-to-basics approach to donor relations amounted to a 30 percent increase in contributions for D.C.’s Heritage Foundation.
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Another factor in building good relationships is efficient lines of communication. To reach the foundation, all a donor or potential donor needs to do is call or visit www.heritage.org. Want to give Edwin Meese a piece of your mind? Click — it’s done. Meese, former U.S. attorney general, is chairman of Heritage’s Center for Legal and Judicial Studies. His e-mail address is on the site, along with that of everyone else who works there.
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Margaret Battistelli Gardner
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