A kinder, back-to-basics approach to donor relations amounted to a 30 percent increase in contributions for D.C.’s Heritage Foundation.

By Margaret Battistelli Gardner

And dispatches from the foundation have changed not only in frequency but also in tone. For example, the quarterly newsletter recently was revamped to have a more personal, conversational feel. Whereas before it was mainly
a rehash of Heritage’s position papers, it now contains staff interviews, a letter from the president and information to help donors get the most from their memberships.