Cover Story: Gentle Persuaders
A kinder, back-to-basics approach to donor relations amounted to a 30 percent increase in contributions for D.C.’s Heritage Foundation.
Director of Development Ann Klucsarits stresses the importance of showing donors “that they’ve made an investment in an effective organization.”
Numerous Heritage surveys indicate that people give to the foundation for two reasons: 1) They believe in the cause; and 2) they believe the organization is effective in furthering that cause, solving the problem, etc.
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