A kinder, back-to-basics approach to donor relations amounted to a 30 percent increase in contributions for D.C.’s Heritage Foundation.

By Margaret Battistelli Gardner

“We look at it as three legs of the same stool,” he says. “One of the things that I think is particularly indicative of Heritage is that we really don’t have competition among those legs. Direct marketing feeds into grants; we know that, clearly, direct marketing feeds into legacy. We see it as a partnership.”