A kinder, back-to-basics approach to donor relations amounted to a 30 percent increase in contributions for D.C.’s Heritage Foundation.

By Margaret Battistelli Gardner

And finally ...
One final key to fundraising success that Walter talks about is, basically, keeping it fresh and not backing down from a challenge. In other words, constantly examining why and how particular strategies are implemented.

The Heritage Foundation recently underwent a “full-blown” audit of its direct marketing strategy, and Walter was anxiously awaiting the findings by L.W. Robbins Associates when he sat for this interview.