A Look at the DMFA Package of the Year: Fountain House Flying Cat Package

Fountain House began mailing small note pads versus a card pack of the artwork and began testing different formats. What Tripi and Fountain House discovered first and foremost is that the premiums worked.

"In three years, we didn't just double the file size, we almost tripled it," Tripi says. "The premiums and the member artwork have become a real integral part of our direct-mail program since."