A Look at DMFA Package of the Year: Fountain House Flying Cat Package

By Joe Boland

Through testing and tweaking, the Flying Cat Note Pads package was born and mailed to 10,392 renewal recipients in August 2010. Sent in an oversized outer envelope, this colorful mailer was impossible to ignore (see image).

"It is such a vibrant package. It's an oversized package so in the mailbox it is absolutely a piece that's going to stand out," Tripi says. "There's gold foil on it. There's this big flying cat across the back of it. It's definitely a package that's going to get noticed."