A Look at DMFA Package of the Year: Fountain House Flying Cat Package

By Joe Boland

"It had premiums inside that certainly had a lot of perceived value for the donor, but more than that I think the copy is very strong," Tripi says. "I think it clearly explains what it is Fountain House is doing and why the donors' support is important."

As you would expect, the campaign resonated well with donors and had excellent results. Overall, it generated $30,539 for the organization at just 26 cents to raise a dollar, with an 8.8 percent response rate and $33.41 average gift. Further, it was mailed in conjunction as an acquisition test sent against the control, and it is now the control package for the acquisition program as well.