A Look at the DMFA Package of the Year: Fountain House Flying Cat Package

"It's a very natural tie-in to bring this artwork from Fountain House member artists into our direct-mail program. It's a wonderful way to capture the attention of the donor or the prospect, and then it's a great entrée into talking about our other programs as well," Tripi says.

"That's why it worked in the mail, because it grabs your attention, and I think that's part of the reason that it won Package of the Year," she adds. "Capturing people's attention is a big part of success in the mail."