A Look Inside the Outside

The gifts that closed-face mailings reel in also can be higher. One of Kinch’s clients mails a closed-face carrier in acquisition that says only, “See what we can do,” on the outer.

“It struggles to get 1 percent, but it’s getting a $42 average gift. [It’s] bringing in donors for $8, $9, that are worth $400 in the first two years,” Kinch says. Lester says she’s seen closed-face outers work well with mid- to high-dollar donors.