A Look Inside the Outside

“I think when you take your stack of mail from the mailbox, a No. 11 [or] No. 12 puts your corner card up above everybody’s No. 10, and so it sticks out a little bit,” Kinch says, adding that one format she’s never seen work in a cold mailing, acquisition environment is a 6-inch-by-9-inch mailer, most likely because it’s too easily lost in the fray.