A lot can hinge on a promptly sent thank-you note.

By Kimberly Seville

Particularly with the 20 percent of the organizations I had yet to hear from on Day 60, I’m wondering how long it’s been since they monitored their acknowledgement processes. (And I don’t mean seeding the list and assuming all is well; I mean actually making a gift and watching to see what happens. It’s a smart self-audit to do periodically, both as a new donor and as a renewing donor.)