A lot can hinge on a promptly sent thank-you note.

By Kimberly Seville

I also wonder how often outbound postage is being tested on acknowledgements — particularly with the unpredictable nature of when Standard mail delivers. And over what time frame are test results being reviewed? Sure, the savings from using Standard mail for acknowledgements helps lower costs up front … yet, what is it doing to retention if we fail the simplest donor expectation of saying thank you in a timely fashion?