A lot can hinge on a promptly sent thank-you note.

By Kimberly Seville

As far as this go-round of donations goes, both Gladys and I have great appreciation for the respect and consideration with which Jerry Falwell treats donors and the good manners he shows with a prompt thank-you note. And we’ll remember that when he asks for help in the future.

Kimberly Seville is a creative strategist and freelance copywriter. You can reach her at kimberlyseville@yahoo.com.