What's in a Name?

"We didn't start talking to our supporters about the rebrand until April," he adds, "but we noticed an increase in cancellations beginning last September, which corresponds with the economy. And that's what we've continued to see ?since then."

As of right now, Pressendo says the organization has noted cancellations because of the rebrand in the 1.5 percent range, far less than what was projected. The vast majority of constituents supported the name change. To celebrate the rebrand, in July, the organization mailed constituents a branded calendar that helped tell the organization's story, depicted through words and pictures, Pressendo says.