What's in a Name?

"It's a global issue, the economic downturn," she says. "There are more families worldwide going into poverty now than before. And a year ago they were estimating 53 million more families would go into absolute poverty around the world; now that estimate's up to almost 90 million families. A lot of that's going to affect children, so our need was growing … . So we really feel this new name and global brand is going to increase our outreach and support from supporters. Because the economy was making things worse for our families that we work with and children, we had to act."