What's in a Name?

Pressendo says supporters acquired through the online channel are higher-value and tend to stay with the organization longer, as many other nonprofits have found. Plus, it's a smoother conversion process, as a sponsor can search through a list of children and see if there's a child in a region or gender or age that appeals to her personally, select that child, and fulfill the sponsorship immediately. The delay in the process for DRTV responders who call to receive a package with sponsor child information in the mail can make conversion more of a crapshoot.