What's in a Name?
A lot, found ChildFund International. To dispel misconceptions and better communicate the global scope of its brand, the 70-year-old organization recently embarked on a brand makeover that has invigorated staff and donors alike.
Representing mission
ChildFund International's history is a lesson in the importance of an organization's name and mission being in sync. In the same way that the organization's mission had outgrown its initial name, the name change to ChildFund International also reflects the growing breadth and depth of the organization's work as an international organization and global brand.
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