A Loyal Donor is a Retained Donor

It gives donors a chance to hear about the nonprofit’s accomplishments and to ask questions. Cohen said she knows of one organization that did this and saw a 22 percent gift increase in the first six months.

Another good way to recognize loyal donors is to profile them in one of your communications. Cohen said it is especially important to profile someone who has given $25 or $50 donations per year over a long period of time.