A Mailing That Makes You Go “Hmm”

In addition to the usual poly address window, the light blue No. 10 outer has a simple, black-outlined illustration of a doctor in hospital scrubs. To his side are two circles that lead to a poly-window thought bubble. The poly cut-out shows through to a personalized teaser on the reply device that reads, “John Smith, A Stroke First Aid Kit is reserved in your name.” It’s a design element that’s simple and different enough to make recipients say, “Hmmm.”