A Mailing That Makes You Go “Hmm”

The other elements in the mailing are equally simple, but do a similarly unique job of attracting attention. The 3.5-inch-by-8.5-inch reply device repeats the stroke first-aid kit offer, adding that though the kit is free, a donation of $10 or more would benefit the organization. This statement isn’t odd in and of itself, but next to an ask string of $5, $7, $10, $20 and Other, it caught my eye.