A Mailing That Makes You Go “Hmm”

The 7-inch-by-8.5-inch letter has a yellow Post-it note affixed to it that reads, “The First Aid kit could save your life. Request yours today,” written in a faux handwriting font. The Post-it covers the letter in a way that makes the letter unreadable without removing it, furthering drawing attention to the note’s message. To round out the mailing, a 3.5-inch-by-7-inch insert changes the subject completely, instructing recipients on how they can add a bequest in their will to NSC.