The Little Mailing That Did

But in 2004, VFB moved its headquarters to a location that was harder for its direct-mail volunteers to get to. Faced with that situation and a growing desire to pump up its donor base, VFB enlisted the help of L.W. Robbins Associates, a Holliston, Mass.-based direct-response fundraising firm that works with more than 30 food banks across the country, to create a holiday acquisition appeal.